Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Zone 3 - Catalogue
Project type
Rebrand
Date
2018
Location
London
For this commission, I was brought on to translate Zone3’s 2019 rebrand into a cohesive digital and visual language—supporting the brand’s evolution from grassroots triathlon favourite to a premium global performance label.
Founded by ex-pro triathlete James Lock, Zone3 carries a deep-rooted connection to the sport itself. The rebrand marked a pivotal moment in its journey—refining the logo, introducing a new colour system, and signalling a shift toward elevated, design-led storytelling while staying true to its athlete-first ethos.
The design process sought to balance performance and polish. I worked with a restrained palette and refined typographic system to communicate clarity and confidence, while maintaining the grit and edge that defines endurance sport. Touchpoints across digital, campaign, and packaging were reimagined to reflect the brand’s new premium positioning—built to resonate with both elite competitors and everyday athletes pushing for their personal best.
