Diadora x Lyle & Scott

For this commission, I was engaged to support the creative development of Young Live Forever—a collaborative capsule collection between Lyle & Scott and Diadora, two established names in football culture and heritage apparel.

The project sought to celebrate football’s enduring power to unify—across race, gender, and generation—through a streetwear lens rooted in nostalgia and collective identity. The first release comprised a five-piece collection inspired by the iconic 2009 Scotland FC kit, originally designed by Diadora, with a second instalment scheduled for later in the year.

Shot by renowned photographer Gavin Watson, the campaign imagery captured the energy and authenticity of football subcultures, with a visual direction that blended archival references and contemporary styling. My role focused on articulating this narrative across supporting creative—developing graphic assets, layout treatments, and typographic systems that echoed classic matchday aesthetics while maintaining a clean, modern edge.

The campaign was designed to reflect the emotional resonance of football as more than just a sport—a global language of community, belonging, and pride.