Copy of Saucony Ride 18 Campaign

For the release of Saucony’s Ride 18, a versatile, daily mileage trainer. I was commissioned to create a high-impact visual reel that showcased the shoe’s adaptability across varied urban and natural environments.

The creative direction focused on movement through diverse terrains: from the fast pace of the city, through the soft, winding paths of local parks, to the rugged edges of forest trails. Each location was chosen to reflect the trainer’s seamless transition between different running contexts and the fluid lifestyles of today’s runners.

Shot in an energetic, cinematic reel format, the visual leaned into rhythm, texture, and pace, highlighting the Ride 18’s comfort, stability, and everyday utility in motion. The result was a visually dynamic piece tailored for digital platforms, designed to connect with Saucony’s audience in an authentic and visually arresting way.