New Balance 1080 V14 Campaign

For this commission, I was tasked with capturing a launch campaign for the latest iteration of New Balance’s daily milage running trainer, the 1080 V14 in its new Dark Ice Wine colourway.

The shoot spotlighted a group of Women from Grove Lane Runners, a South East London running community. I set the location in the heart of the City of London at dawn to take advantage of the empty streets and dramatic long shadows cast by the early morning light. This atmosphere amplified the striking colourway, mirrored against the uniformity and grey tones of the city landscape, a colour palette New Balance are known for.

The imagery aimed to fuse performance with authenticity, celebrating both the vibrancy and design of the trainer with the unity and connection of the community members.